Krikkies
Developed together with Natwerk and Bram Krikke, Krikkies is a potato chip brand built around personality, quality, and fun. The challenge was to create a visual identity that felt just as bold and distinctive as the brand itself.
The result is a playful packaging design that captures the energy of Bram's character while demanding attention on the shelf.
Taste
Following the launch of the original Krikkies range, the concept was expanded with a series of new flavors created in collaboration with friends and personalities from Bram Krikke's circle. Each flavor was developed to reflect the unique character of its collaborator, resulting in a collection that feels both connected and distinctly individual.
Every bag received its own visual identity, carefully tailored to the flavor profile and personality behind it. From bold color palettes inspired by the taste experience to custom illustrations capturing each collaborator's character, every detail was designed to create a recognizable and memorable product.
While the overall Krikkies branding remains consistent, each variant brings its own story, energy, and personality to the shelf. The result is a playful and collectible series that transforms a simple bag of chips into a collaboration worth discovering.
